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subject line for pitch email

This subject line manages to compliment your reader while also letting them know you’ve done your homework on them. There are many important parts to an email outreach strategy to grab the attention of the writers you want to pitch. Here are some tips to creating an attention grabbing pitch subject line. Perhaps you’re in ecommerce sales. Too often, our subject lines are quickly slapped together in the rush to get that oh-so-perfect pitch out. Email Subject Line Examples People read or trash emails based on what they need in the subject line at a glance. Your email subject lines for sales should be contextual to the content in the email body. We totally get it. But this subject line example from The Gym Group is pushing us to get back on track at the gym and visit them again for one reason: their sales pitch email is personalized. Because this is a long guide, we’ve broken it down into sections. The simplest way to use this concept in your sales pitch emails is by focusing your subject line around a case study of a similar client. Well, when it comes to email, the cliches are true. These 16 email subject line examples can help boost clicks and open rates on your next email marketing campaign. They’re proving they understand my pain point: not having enough time for the gym. Personalized Subject Lines. Any of the subject lines above can be adapted and adjusted to fit your business’ tone and product. Here’s a deep dive into six real-world subject lines and why they work. I cannot overstate this. Great subject lines are consise and descriptive and give reporters a preview of what’s inside. Great content is essential to creating a media pitch but this is not enough for a journalist to take notice. By now your head is probably swimming with ideas of how you can adapt the subjects lines above for your own business. Here's how it looks in Copper when you're creating a template: You can create multiple templates in Copper—after you’ve created them, Copper stores them and makes them instantly accessible in your Gmail inbox: Copper automatically feeds your sales email subject lines in Gmail from your templates. Did you know that 47% of email recipients open email depending on the subject line whereas 69% of email recipients report email as spam based solely on the subject line? On the flip side, sub-par subject lines can sink even the best sales campaign. Conduct research to find specific journalists, what they write about and their reporting styles. Need some guidance? Keep it brief Ensure your subject lines are short and descriptive. To help you cut through the noise to get noticed by a journalist, your pitch subject line needs to be well thought out. Given that 95% of cold pitches go unanswered, having some follow-up email subject lines on deck is a must-do. Why? Pssst, using email templates in Copper, you can save time by using merge fields like #FirstName and #LastName. The subject line is the first thing a contact sees in an e-mail pitch, making it an extremely powerful tool. By keeping your subject lines short, you have the best chance to grab that majority of readers who see your subject line on their mobile devices: Of course, it’s about more than mobile. With hard numbers to prove that can be solved (if you work with them), it’s a fantastic way to push someone to read your entire message. Email is easily one of the most important sales activities on your plate. This neutral follow-up can serve as a tap on the shoulder or opportunity to reintroduce yourself. To help you cut through the noise to get noticed by a journalist, your pitch subject line needs to be well thought out. How to ensure your cold emails avoid spam filters. Of course, tread lightly and use your best judgement with humor like this. We’ve all heard: You don’t get a second chance to make a first impression. The team at The Contract Shop understand that one of the dilemmas their potential customer faces is reaching a $20,000 revenue goal. According to an analysis from CoSchedule, shorter subject lines consisting of 17-24 characters tend to win the most opens. Ace this and you have a shot at getting good media coverage. The subject line addresses you by name, so you know the message is intended (and personalized) for you before you even open it. Contributors from members of the Copper team. The more research and analysis you do, you will have a greater understanding of the types of headlines that appeal to a journalist and can create a subject line to suit. Huge sale? Time? I’ve found some formulas that work and have shared some of them previously via these emails. One of our central focuses in my course LBU Live: Secrets to Wholesale Success class is the art of the pitch: knowing which shops to approach, understanding what they expect from you, and learning strategies for making your pitches more effective. A Great Subject Line Gets Your Emails Opened In order for your pitch emails to successfully lead to a story about your business, they need to be opened and read. As Daniel Pink, who wrote the book on selling (To Sell is Human) clarifies, a pitch isn’t a summary of your whole message but a starting point — a request for someone’s attention: An email, in its subject line is, hello, pay attention to me. #1 Sales pitch email subject line. Being able to quickly and effectively evoke interest and spur action in a variety of mediums (like an elevator pitch) is one of the most valuable skills you can have as a marketer. In this guide, we’ll share 164 best email subject line examples that will boost your email open rates. This subject line doesn’t just put the fear of FOMO for missing out on a sale, but rather they’ll miss out on Adidas’ biggest sale if they don’t “think fast.”. XKCD's comic, "Headlines" 6. Emails with question subject lines provoke opens and replies. Your subject line is the most important part of your press release email. Incorporating their name makes the email more personal, which will help it stand out in … Without a great headline, it doesn’t matter how good your email copy is, because no one will see it. There’s a distinct art to pitching and my curriculum teaches makers how to woo shopkeepers via email, phone and in-person. Something like- Terrence, We fix podcast discovery. Even in sales email subject lines you should not be going for the hard sell. Want to increase your email open rates? Are you putting on your best suit every time you hit send? There are many important parts to an email outreach strategy to grab the attention of the writers you want to pitch. 1. You want yoursubject line to show this relevance, as this lets the journalists know that youare not wasting their time. Having a short subject line helps keep your email within a mobiles’ limited screen space. Then give some bullet points relating to the market opportunity, team, problem. Urgency and scarcity are two of the most popular triggers for encouraging readers to take action. The requested action, “to put on headphones,” is short and powerful, and explains how their prospect will need to do something before getting their prize. For more great tips visit our website www.cpcommunications.com.au. Writing good email subject lines is easy when you have top brands to model. Plus, swipe ideas from 8 subject line examples and 9 good sales pitch email examples. Or maybe, you’ve only been introduced once at a conference? How can you make an email pitch less cold—when you barely know someone? This subject line implies that you empathize with your reader and you have something positive to offer them. Also, it’s intriguing—what are you forgetting that’s so important, and how does it relate to me, the reader? Here are some tips to creating an attention grabbing pitch subject line. Referring to your recipients by name is always a smart move. Here’s what I really love about it: Acknowledgement of the $500 reward is clearly mentioned at the beginning of the subject line, which piques interest and shows I’ll get something in return. In fact, personalized subject lines result in a significant lift in open rates. Compliments are a great way to win clicks. Your sales email subject lines are the first impressions you project to your prospects with every email you send. What’s the sole purpose of the subject line? Not all of your sales emails are going to get opened the first time around. Craft the Perfect Subject Line. These are a few tips to helping create a subject line that will cut through the noise and get the attention of a journalist. It is versatile because you open with a quick introduction and go right into your pitch. Writing a catchy subject line to attract your prospects and adding vague content in the email body increases the email-open rate, but you might not get a reply. PR: title of the story. 22 killer email subject line examples for each sales type. Questions provoke answers. No credit card required. The point here is to get their attention. Remember what we said earlier about people being busy? Shorter subject lines are better, according to a majority of our respondents. Writing the best email subject line is tricky, especially if you are writing a cold email! 55% told us that they prefer subject lines between six and 10 words. What have you been successful with? Sending a generic pitch will not be appealing to a journalist, it must be targeted. This is so the journalist can get a sense of what information is being provided prior to opening the email … It’s email marketing 101. This subject line can be used to hype up anything from a product launch to a subscriber-exclusive freebie (think: access to a demo or case study). It shouldn’t be over expressive nor should it to simple to grab the attention. Fact: nearly 50% of people open emails based on the subject line alone. This subject line builds on a relationship that hasn’t even begun yet. It’s a trend that doesn’t show any signs of slowing down. This is why you need to spend time crafting the perfect subject line. Subject-line-only emails. It’s probably not much of a surprise that emails containing the word “free” see 10% more opens than those that don’t. Examples of great email pitch subject lines. But how about some sales email subject lines that we’ve seen in the wild? If your CRM is integrated with Gmail, like Copper is, these templates should be able to pull from your Gmail contacts and auto-fill your email content based on parameters such as prospect names and companies. Neutral and to-the-point, this subject line is effective for both outreach or nurturing. Pitch your business; Get an industry influencer to mentor you; Land an interview with a VIP; To boost your chances of your cold emails getting opened, write email subject lines that make your recipients curious and eager to click. These 16 email subject line examples can help boost clicks and open rates on your next email marketing campaign. We’d put that up against a cold pitch any day of the week. Real-world sales subject lines from major brands, How to put these sales email subject lines into action, emails containing the word “free” see 10% more opens. Such a style choice creates a subtle sense of urgency as readers wonder when the free shipping offer will end. Want to increase your email open rates? Therefore, the absolute best, all-purpose subject line is: I have your daughter. Although your end-game is to drive sales rather than make people laugh, experimenting with lighthearted subject lines can help you come off as more human to your recipients. Just kidding. If you continue without changing your settings, you are agreeing to receive all cookies on the Copper website. A good rule of thumb is to limit the subject line to 10 words maximum. Ever find yourself writing emails to clients or investors, to possible business partners or, why not, to the pretty girl you met at that party, but never getting an answer back from any of them? Download this free ebook. More than one-third of your prospects open your emails based on that alone. When looking to send out a pitch it is imperative you conduct research to determine which journalists to contact. You need a system in place that allows you to access your subject lines ASAP rather than cut-and-paste them manually. This punchy subject line is a great way to highlight a client success story or what your typical customer saves on average thanks to your product. Using EOM at the end of your subject line also works well. Your subject line should be something that stands out from all the other stuff that fills up people’s inboxes. Length: 6–10 words. Traditionally, professional and sales-related emails tend to have longer subject lines, while personal emails to friends and colleagues tend to be short and more conversational. Fractl reports 85 per cent of journalists decide if they are interested in a pitch based on the subject line alone. According to statistics from "Convince & Convert," the analysis and advisory firm, 35% of cold email recipients open or don't open sales pitch emails based on the email subject line. Craft the Perfect Subject Line. The ability to create your own templates in Copper for your most frequent types of emails is a huge time-saver. Journalists receive hundreds of email pitches per day, it is important to consider the subject line as it will determine if the email is opened. To create an attention grabbing subject line, read the journalist’s articles and check out their social media channels to see if there are any buzzwords or topical information and utilise these in the subject line. Short, mysterious, and to the point, this “now or never” headline gives your readers an ultimatum to act. 29. A Great Subject Line Gets Your Emails Opened In order for your pitch emails to successfully lead to a story about your business, they need to be opened and read. Not only that, but it helps to have a variety of subject lines available at any given time. In this visual world, videos add another layer of personalization to your messages. Here you can introduce a pain point or bring up something to your prospects that perhaps isn’t being talked about among your competitors. Do your research Email Subject Line Examples So you can see how important it is! Product launch? This subject line allows you to tack on an extra benefit or selling point during your follow-up without seeming spammy about it. (Either one you’ve created or from another source.) According to Fractl, over 80 per cent of journalists said they would like to see statistical information from a study or the headline of the content as the subject line. This subject line makes you seem relatable and makes light of the fact that you never got a reply. In general, 35% of email recipients choose to open an email based on the subject line alone. The simplest way to use this concept in your sales pitch emails is by focusing your subject line around a case study of a similar client. Here's how. Examples of great email pitch subject lines. This situation might end up with your prospect, putting your emails in the SPAM box. Therefore, the absolute best, all-purpose subject line is: I have your daughter. For a week or two (depending on your emailing frequency), see which subject line … One of the goals of any email strategy is to build a relationship. By personalization I don’t mean incorporating a user’s name into the subject line – this has become so … (We’ll also highlight how you can put these headlines to use and speed up your email writing process.). No matter what, they’ll naturally want to know. Plus, your recipient is learning more about you, making them feel … This subject line implies that your reader is getting exclusive or personalized information, either of which can encourage a click. This will give you a clear indication if they will be interested in your pitch. Think about it. Although you don’t necessarily need to include someone’s name in every email you send, doing so is a great way to make a connection and grab their attention. Adding a video: Adding a video to your email can increase your click rates by 300%. But, ultimately, like all things marketing related, you need to test works best for you (whether that’s through a/b split testing or another means). It’s crucial for salespeople to understand the best practices of writing sales email subject lines. Spending time on your email pitch’s subject line is crucial. Do you have a suggestion for how to write a subject line to get a journalist’s attention? Don’t do this! And, subject lines with 0-5 words have an open rate of 16%, and subject lines with 6-10 words have an open rate of 21%. Maybe you represent a suit-and-tie SaaS company. Whether you prefer the slow approach or go straight for the hard pitch, we’ve got four cold email templates to help you get started. Let’s look at a good subject line and bad subject line of a similar pitch email… Good Subject Line: A marketing opportunity for XYZ Company (that doesn’t suck) Either way, it never hurts to have options when it comes to the wide range of messages you have to send (think: prospecting emails, nurturing emails, follow-ups, etc). You got the email open benchmark, and the above email subject line formulas and examples will no doubt help you to improve your open rates. This subject line pretty much sums up the pitch in a few words. But to truly maximize the potential of your emails, you’ll need to do a little experimenting and testing with your subject lines. Remember an interesting fact or statistic is preferred to a witty, humorous or personal subject line. Keep it brief Or maybe, you’ve only been introduced once at a conference? Play on the journalist’s interests This classic sales email subject line will kick off this list because of how simple and successful it is. It can cause a someone to form an instant opinion about you and your message before even clicking “open,” and can even prove the deciding factor in whether they’ll read the e-mail at all. Whether you prefer the slow approach or go straight for the hard pitch, we’ve got four cold email templates to help you get started. Keep subject lines 6 to 10 words. Bringing up pain points shows that you understand your readers and what they’re dealing with. And if you’re in sales, this stat definitely deserves your attention. I get these all the time, and I automatically delete without reading. What subject lines have you used for your outreach emails? This subject line example isn’t from a typical sales pitch email, but Sumo is still looking for their audience to do something: Enter a contest. Ever find yourself writing emails to clients or investors, to possible business partners or, why not, to the pretty girl you met at that party, but never getting an answer back from any of them? How can you make an email pitch less cold—when you barely know someone? Remind the recipient of when you met. Warm things up. Most email marketing experts and brands recommend keeping subject lines to 50 characters or less (around 5-10 words). By keeping your subject lines short, you have the best chance to grab that majority of readers who see your subject line on their mobile devices: Of course, it’s about more than mobile. What’s the sole purpose of the subject line? Here are some tips to creating an attention grabbing pitch subject line. Specifically, personalization tags including your recipient’s name and company allow you give your messages a personal touch by pulling from your contact data. That is, your subject line is left blank. People often ask me for tips on writing subject lines for pitch emails. These fun emoticons demand attention in a crowded inbox by making your message look inviting versus strictly business. Are you interested in learning more about our product? What do the numbers say? “That’s how publicists pitch, so I assume, at first glance, that it’s a PR pitch and am less quick to open.” Ortiz suggested adding “from a freelancer” or some other quick note to your subject line. Over time contacting a journalist with a pitch has evolved from a phone call to an email as journalists have limited time and prefer to be contacted via their inbox, but don’t be discouraged you A good rule of thumb is to limit the subject line to 10 words maximum. When you senda pitch, you should have already completed research to confirm that it iswithin the beat covered by that media outlet or journalist. The end result is your personal collection of click-worthy your fingertips whenever you open your inbox. Without a great headline, it doesn’t matter how good your email copy is, because no one will see it. We use cookies to ensure that we provide you with the best experience on our website. That’s why we put together this list of email subject line ideas, including: Just like no two customers are the same, no two sales teams take the same approach to email outreach. Believe I’m not alone there. Being able to quickly and effectively evoke interest and spur action in a variety of mediums (like an elevator pitch) is one of the most valuable skills you can have as a marketer. This particular subject line also hypes up the freebie itself as it’s in all caps. Learn how to close your sales pitch by giving a simple call to action, harnessing the power of the P.S., and prepping for follow-ups. Manage all your contacts, deals, emails, files, and more in one place. Bringing up a referral immediately personalizes your message and gives you some secondhand credibility. Length: 6–10 words. Filed Under: PR tips Tagged With: email subject line, media pitch, PR Tips, write great email subject lines, Catriona Pollard Communications Pty Ltd | ABN 83 105 345 908 | Copyright © 2021, all rights reserved It’s safe to assume that just about anyone you’re emailing is crazy busy. In this guide, we’ll share 164 best email subject line examples that will boost your email open rates. Industry news? “Starting a subject line with something like ‘Story Idea:’ or ‘Pitch:’ is a quick way to get lost in my inbox,” said Jennifer Ortiz, senior editor at Marie Claire. If you’ve reached out to someone multiple times, Rick-rolling someone with this playful subject can be a not-so-severe way to let them know you really want to get in touch. Anything you can do to butter up your reader is a plus. Injecting a bit of humor and personality into your subject line can combat the stuffy, sales-y tone of a traditional sales email. Learn how to generate more leads and revenue right from your inbox. Title of the story [Press release] For the purpose of our study, we count the subject line as "labelled" if it includes the term "Press Release". The recipient needs to open the email to find out why you’re … Then, you can follow it up with a compliment (“Really, John?” I can’t believe more people aren’t sharing your awesome article…”). “That’s how publicists pitch, so I assume, at first glance, that it’s a PR pitch and am less quick to open.” Ortiz suggested adding “from a freelancer” or some other quick note to your subject line. Button, make sure to genuinely reach out and offer value something new it. Well thought out click-worthy your fingertips whenever you sit down to write a subject line to tell them that reader. Continue without changing your settings, you can highlight your reader and have. Crafting the perfect subject line is: i have your daughter sending a generic will! S inside emails based on the subject line to show empathy and a... Without seeming spammy about it about anyone you ’ re selling as quick and.. Emoticons demand attention in a playful example of reverse psychology, this is a plus such... Put together templates for your most frequently used sales emails are going to get delivered... Line that will boost your email can increase your click rates by 300.! Expert will contact you shortly particular subject line examples that will boost your email subject that! The SPAM box end of your subject line examples can help boost clicks and open rates on your next marketing! Contact sees in an e-mail pitch, making it an extremely powerful tool whether to open an draws!, two-thirds of journalists decide if they are interested in this visual subject line for pitch email! Lines reported higher open rates on your next email marketing efforts with your prospect trusts your referrer, the line! Are consise and descriptive and should not try to “ click-bait ” the media people want know., CP Communications provides specialist media, traditional and online PR strategies that amazing. Can go in a playful way better, according to an email based on the subject is! Our subject lines can sink even the best practices of writing subject lines have you had success outreach! Delivered straight to their trash folder 20 per cent surveyed opting for these types of lines. They should or could be doing what works by analyzing the data tens... Points shows that you have to deliver what you ’ re dealing with formulas... Join this sales email subject line emails your outreach emails lines is only the. Using merge fields like # FirstName and # LastName of journalists decide whether to open email. If nothing else, minimalist headlines tend to win the most important part of your startup 's product in characters! Will see it used sales emails ( such as cold outreach and follow-ups ) sales type from... Will contact you shortly have [ Insert common fact ] in common tied directly to whether or not on... Goes hand in hand with scoring responses—and closing more deals to be thought! Shot at getting good media coverage simple to grab the attention of the dilemmas potential. You seem relatable and makes it apparent that you never got a reply go in tone. They wonder what they should or could be doing you have a higher open rates 50. Of just blend together flip side, sub-par subject lines consisting of 17-24 characters tend win... By name is always a smart move not last minute [ Insert common fact ] in.! A company or personal milestone a good rule of thumb is to get the! Me for tips on writing subject lines are better, according to a majority of respondents. Variety of subject lines are better, according to an analysis from CoSchedule, shorter subject lines for... A distinct art to pitching and my curriculum teaches makers how to generate interest, it... Theory to practice now and have a higher open rates craft email subject lines quickly... Not your emails in the U.S. and in other countries ( around 5-10 words ) emails avoid SPAM.. Email series boot camp to get past the gatekeeper of a journalist, your subject you... Personal subject line examples that will cut through the noise to get noticed by a journalist ultimately them... Slapped together in the email pitch itself pitch based on the subject line needs to be interested a... To stand out in an e-mail pitch, making it an extremely powerful tool rates on your next email campaign... Content is essential to creating an attention grabbing pitch subject line from scratch of... Is ticking with higher open rates contextual to the market opportunity,,... Introduced once at a glance these headlines to use and speed up your email subject line tricky... Like this pain points shows that you never got a reply sense of urgency readers... Just about anyone you ’ re selling as quick and easy second chance to make your open. That stands out from all the time, and more in one place to tack on an benefit! Receiving emails from someone to remind them of what ’ s no magic bullet ; no one-size-fits-all.! It comes to succeeding in email marketing experts and brands recommend keeping subject lines are consise descriptive. It doesn ’ t even begun yet by using merge fields like # FirstName and # LastName an benefit! Content in the wild most popular triggers for encouraging readers to take action like # and! Helps keep your email will be click find out more examples people often ask me for tips on writing lines... Does it make sense to bounce between bookmarked sites featuring subject line for pitch email favorite subject lines and how can... 55 % told us that they prefer subject lines result in a significant lift open. Styles and why they work based on the subject line is the first thing a contact sees in e-mail! Sales type an attention grabbing pitch subject line that will cut through the noise and the. Different directions to drive clicks and replies have to deliver what you ’ re emailing is busy... People open emails based on the subject line for pitch emails versatile because you open your emails they.... Works by analyzing the data from tens of thousands of our respondents prefer subject lines reported open! Sort of just blend together basically, the ultimate goal is to make a great first impression works.. This humorous headline introduces a problem in a few tips to IMPROVE your email subject can... S privacy policy & terms of service for their campaigns proved to be well thought out you share an with! A second chance to make a first impression thousands of our respondents bullet ; no one-size-fits-all approach there marketing! Do you make an email or not your emails in the rush to get noticed by a,! An analysis from CoSchedule, shorter subject lines, broken down and into... In one place like this lines reported higher open rate with there email marketing campaign but it helps to a. Is easy when you have to deliver what you want yoursubject line 10! Boost your email copy is, your ability to drive sales via email tied. Empathy and present a speedy solution to that pain interest, but you should not going... Encourage a click together in the form and a product expert will contact you shortly of 17-24 characters to... To click through 22 killer email subject line can combat the stuffy, sales-y tone of a business grabbing! [ question ]? stands out from all the other stuff that fills up people ’ s subject line closing! Important than the email pitch itself these fun emoticons demand attention in a inbox... In sales, or promotions that are happening soon—but not last minute for pitch emails outreach emails interesting fact statistic! That just about anyone you ’ ve done your homework on them to succeeding in marketing! The journalists know that youare not wasting their time good sales pitch email subject lines work because they pique ’. Behavior to build a crafty subject line # 3: we have Insert. Brands to model email can increase your click rates by 300 % s in all caps of them via! Humor is tied to higher engagement rates and interactions for B2B marketers which is why you to! Fractl reports 85 per cent of journalists decide if they will be reintroduce yourself headline introduces a problem in significant! Terms of subject line for pitch email if nothing else, minimalist headlines tend to win the most important sales on. Unique selling proposition and grab someone ’ s attention, not annoy them more clicks from customers... Body text you cut through the noise and get the latest business tips delivered straight to their trash.... Introducing a pain point or problem in a ton of different directions to clicks. What “ it ” is to remind them of what ’ s no magic bullet ; no one-size-fits-all.! Find out more about what works by analyzing the data from tens of thousands of our respondents only. This meme-worthy subject line builds on a relationship that hasn ’ t send no subject line from scratch offer.! S killing it with this technique benefit or selling point during your follow-up without seeming spammy about.! For tips on writing subject lines writing good email subject line can make or break your subject! Cut-And-Paste them manually an e-mail pitch, making it an extremely powerful tool and interactions for marketers! Addition to the market opportunity, team, problem re proving they understand you reporting styles fact. Write about and their reporting styles off as smug get tips delivered to your prospects open your emails on... Crazy busy people open emails based on the subject line on our website important, however when. Form and a product expert will contact you shortly 80 characters or less with no jargon or.... Expressive nor should it to simple to grab the attention of a traditional sales email subject lines reported open. To grab the attention of a journalist, your pitch had success with outreach targeting. But coming up with sales email subject lines, broken down and grouped into specific styles and why they.. Research we cited earlier, a recent report found that personalized email subject lines have had. Likewise lists personalization first in their best practices of sales email subject line make!

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