The 7 Most Important Digital Marketing KPI's to Track Published on July 28, 2015 July 28, 2015 • 567 Likes • 35 Comments KPIs can relate to the business as a whole or to specific operational concerns, such as sales and marketing. Alexa Rank. Organic Site Traffic. The key is to keep these metrics in check before they can ever get out of control in the first place. These KPIs will keep you on track, ensuring that you are moving towards your goals rather away from them. And thanks to the countless tracking tools available today, businesses today have more opportunity for transparency in their marketing efforts than ever before. With so many digital platforms available for marketing, however, it can be hard to know which KPIs to track for each channel. Digital Marketing KPIs help companies achieve their best results through measurement.. But, you should have a budget for your digital marketing and have it aligned with your sales plan. Les KPI sont très utilisés dans le marketing digital et le pilotage des sites web puisque par leur nature ces activité favorisent la possibilité de mesure. » Get Your Free Digital Scorecard. Regular marketing KPIs usually don’t transfer smoothly into digital ones, in part because businesses tend to be less compartmentalized in the digital sphere. KPIs have proven to be the tool needed by all companies to create their digital marketing campaigns. Le choix des indicateurs de performance de votre stratégie de marketing digitale est une étape indispensable. They are fundamental to measure campaigns with quality and accuracy. En marketing, et notamment en marketing digital, il existe des centaines de KPi différents. Voici 20 exemples des dizaines de concepts qui façonnent le marketing … Organic site traffic is the amount of traffic sent to a website through organic search. Be engaged with them on any planning or strategy calls. Staying current with all data and analytics across different channels is incredibly time-consuming and difficult without a tool in place. Cost per Lead by Source. You want to keep lead acquisition costs low so that you can maintain healthy margins and see meaningful growth. Click to share on Twitter (Opens in new window) Click to share on Facebook (Opens in new window) Click to share on LinkedIn (Opens in new window) An issue that regularly crops up in the marketing world is measurement. When analyzing your digital marketing KPIs, it’s important to pay attention to the little things—every metric makes a difference. Among digital marketing channels, email is one of the best for attracting potential customers to your website. How Do You Select the Right Digital Marketing KPIs To Follow? 5 Key Digital Marketing KPIs. Digital marketing KPIs are specifically related to your online marketing efforts, so you might track things like website traffic, conversion rates, online sales revenue, or total revenue. Digital Marketing KPI Recap. Get to know your marketing failures and fix them. 11. I’ll break down exactly how to set the goals you can use when measuring digital marketing KPIs: Commit to a Time Frame. Mais en pleine transition numérique, ces outils de mesure ont évolué. En général, la fréquence est d’environ un mois. This is where the Digital Marketing KPI Dashboard can help you show them in the best delivery format. Les indicateurs clés de performance marketing (KPI) sont l’un des termes les plus utilisés et les moins bien compris dans les départements marketing.. Dans cet article, nous allons définir et voir en profondeur comment choisir les bons KPIs marketing. Accountability is a large, if not the largest, part of reaching a goal. Typically, KPIs have normal values and can tell you about your business if you compare the actual value with the average value. The instant access Excel Template will take your results and turn them into presentable data which can be analysed to give you a better picture of how successful you have been. With tools like Whatagraph, you don't have to take this task on alone. 14 KPI à suivre absolument pour vos stratégies de marketing digital Désormais, il est devenu facile de récolter et analyser des données en temps réel, si bien que la plupart des outils de marketing web sont aujourd'hui dotés de fonctionnalités analytiques. Most of these digital marketing KPIs are not budget restrictive to review and audit. The digital marketing industry is becoming more and more competitive. These indicators need to be paid special attention to if your business is to have a competitive advantage over the others in digital marketing. Exemples de KPI pour mesurer l’engagement sur votre site. Most organizations use KPI to measure their success rate and analyze progress based on KPIs. 4 Digital Marketing KPIs ที่คุณควรรู้ถ้าหากธุรกิจของคุณโฟกัสที่ “ROI” 25/ 03/ 2019 0 Digital Marketing , Digital Marketing Plan , Digital Marketing Strategy Les KPI marketing sont ainsi des informations aidant au pilotage et à la prise de décision. Nowadays, it becomes easier to measure startup marketing metrics in digital marketing than traditional marketing. Ils vous aideront à prouver plus facilement le retour sur investissement de vos efforts marketing et à mettre en œuvre les campagnes et actions adaptées aux objectifs de votre entreprise. Website traffic is a KPI that keeps track of how many people visit your site in a given time frame. 1. There is a caveat to this, however. Calculating your return on investment is fairly straightforward. So, if you spend $100, and gain $125 dollars, your ROI would be 25%. Ce KPI mesure la part de l’argent total investi dans vos campagnes et dans votre contenu qui revient à votre site Web. Whether you have 5 days or 5 months, you must include a concrete time frame. Le marketing digital utilise des codes un peu différents. Keeping track of digital marketing KPIs can be difficult if you don’t have the right tools in place. Tracking your Marketing KPIs can help validate everything you do as a marketing professional—no matter if you work in the B2C or B2B world. This article explains how to get started. While digital marketing is similar to traditional marketing in a lot of ways, KPIs are one area where marketing online has its own methodology. Check them before setting your own benchmarks. Using a powerful marketing automation suite with built-in analytics helps you work more efficiently. C’est notamment le cas des KPI, ou indicateurs de performance clés. All you need to do is subtract your spend from your gain and divide that number by the total amount spent. There are so many free and in-app purchase tools to observe marketing KPIs for small businesses. Make Better Decisions. Digital marketing KPIs, or key performance indicators, are metrics that help reveal whether your marketing efforts are working well or falling flat. Often time, evaluating and keeping track of your results is turning to be one of the most important steps in the process of running a business. Digital marketing KPIs are metrics that are directly tied to your digital marketing strategy, may it be a brand awareness, lead generation, sales growth, or search engine optimization (SEO) strategy. KPIs can be used to mold digital marketing strategies to give a more effective and efficient result and the more your business expands, the more these KPIs can be used to answer arising questions. While you start a campaign on digital media, you must focus on whether you are getting the required results. 12. If you are looking into digital marketing KPIs, it means you have some strategic goals that you want to achieve through it. Digital Marketing KPIs Can’t Stand Alone. Il faut donc s’adapter, afin de rester dans la course. For example, there are typical open rates in email marketing for different industries. En marketing classique, il existe de nombreux moyens de mesurer l’efficacité d’un dispositif. Évalués de manière régulière (toutes les semaines ou tous les mois, en fonction de vos besoins), ils aident à piloter les décisions inhérentes à votre marketing digital. Pour plus de détails dans l'utilisation des KPI en marketing digital, voir KPI internet et KPI emailing. Pour les mesurer, on a recours à des outils comme : Google Analytics, SEMRush, Hubspot, Audits ciblés; Les indicateurs de performance clés doivent être régulièrement mesurés et comparés. -> Digital Marketing ROI Whatever KPIs get chosen will be in large part determined by the upstream business and general marketing KPIs, so consider this handful just a starting point for developing your own. Les bénéfices justifient l’investissement réalisé — ils vous indiqueront si le site fonctionne bien. Website Traffic. How to Measure Your Marketing: 40 Digital Marketing KPIs Richard Marriott 2 years ago. If you leverage a marketing automation platform, you will likely not only be able to publish and syndicate content but also keep track of how well your marketing is performing. Wrap Up. You can track these metrics, depending on which value you are measuring, on your social media channels, using web analytics tools, lead conversion tools, or the sales team. 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